NEW PRODUCT LAUNCH CAMPAIGN
Goodship developed the global launch creative for Bowers & Wilkins new Pi5/7 in ear headphones range as an activation of their ‘Hear True’ brand platform. For the campaign we created master films and fashion photography style imagery showing the headphones out in the wild around 8 locations in central London. Collaborating with Mother Bran and photographers Phil Sills and Aitken Jolly. Films directed Zak Harney with music by We are father. See More
PSG X VIST QATAR PLAYER FILM & ANIMATIONS
Paris Saint-Germain players use football to discover their spirit animals who then lead us on a journey through some of the most magical landscapes and activities Qatar has to offer. Goodship collaborated with Genero to develop this creative concept that mixes live player action with manga style animation and destination footage. We also created the master edit. Produced by Matthew Hopper, directed by Jep Barcelona of Smile.tv See More
BOWERS & WILKINS 600 SIGNATURE LAUNCH
Goodship was invited to concept and create a suite of campaign launch assets, including a hero film, CGI product demos and supporting beauty and lifestyle imagery for the global launch of these iconic, industry reference speakers… now available in 2 impossibly luxurious materials and finishes only Bowers & Wilkins can produce. We gave our Creative Direction to all elements of the process working closely with the legendary Phil Sills for photography and James Williams capturing a beautiful product film with CGI product explosions by Kettle Studio, production by Mother Bran See More
LIMITED EDITION 007 EDITION HEADPHONES
To celebrate 60 years of being part of the Bond Movies music creative process at Abbey Road. Bowers released some special ‘Bond Edition’ Px8 headphones. We designed and directed a suite of epic images that show off the Walther PPK inspired materials and a midnight blue finish matching the tuxedo Bond is wearing when we first see him on film in Dr No. Production by Mother Bran with Phil Sills capturing the stills. See More
PARIS SAINT-GERMAIN × VISIT QATAR VIRAL FILM
With over 50 million views, Goodship helped celebrate the magical power of football to cross borders and bring people together around the world. Our concept was to create a live portal between Paris Saint-Germain players and football fans in Qatar. We planned and oversaw shoots in Paris and Doha, where fans who could recreate their idols’ skills on and off the ball were rewarded in real-time. Strategy and production by Genero and post by Tenthree. See More
CHILDS FARM BRAND CAMPAIGN
As their kind & gentle kids bathroom range continues to take the world by storm. They briefed The Goodship to deliver a full 360° campaign that invited everyone to ‘Be Happy in Your Skin’ and launch an exciting new range. This film was the hero piece of content from a UK shoot that also generated a huge amount of content for social media. Produced by Mother Bran and shot by The Creative. See More
OUTDOOR CAMPAIGN
Goodship proudly delivered Tuk In’s first ever above-the-line campaign bringing to life the brand line of ‘Curry in a hurry’ with 3 executions. See More
BOWERS & WILKINS 600 SERIES LAUNCH CAMPAIGN
Bowers celebrated 25 years of their iconic 600 series speakers by launching a new collection. We created a full suite of film, photography, print and digital advertising launch assets with the world class help of Phil Sills and Mother Bran to bring our concepts to life. See More
DIGITAL & PRINT CAMPAIGN
Goodship crafted a full suite of digital and print advertising communications campaign assets that featured David Beckham’s personal favourite places and activities Qatar has to offer during the lead up to the World Cup. See More
STAR WARS DRONES LAUNCH
We proudly delivered a full 360° global launch of these ultimate luxury Star Wars 'toys'. The drones were made by tech company Propel for Disney, and were the only consumer drones that allow the pilots to engage in a dogfight by firing lasers at each other. The challenge was to help make these the must-have xmas toys in Disney and Apple stores. See more
FILM & PHOTOGRAPHY
We created a suitably iconic launch campaign creative for Bowers & Wilkins 700 series that is ‘Inspired by recording studios, made for living rooms’. Goodship worked closely with the brand to develop an extensive 360° suite of creative film, photography and print assets. Produced by Mother Bran, film & stills by Phil Sills and Adam Hale collaborating for multiple UK video & stills location and studio shoots, styled by Rebbeca Smale with music by Chris Tye and MPC graded. See more
BRAND LAUNCH, DIGITAL & INSTORE ACTIVATION
Goodship helped prove ‘sensitive skincare can be sexy’ with our unapologetically mainstream commercial approach to promoting a traditionally niche product with a cheeky creative campaign that celebrated influencers, actors and models with skin problems who are confident and proud of their bodies. See More.
FLIGHT CENTRE TVC
The first Covid lock-down was a tough time for one of the world’s most loved travel group. An honest and emotion-charged brief from the client lead to the Goodship creating the most beautiful cinematic film we’ve ever made. See More
ART BOOK COMMISSION
We were honoured to be among the artists and agencies invited to submit artwork for a new book The Art of Veuve Clicquot We teamed up with luxury still life Photographer Phil Sills to bring our concept to life with world class quality. They liked the image we created so much they requested to use it as a global advertising. See more
DIGITAL & PRINT ADVERTISING CAMPAIGN
Our launch Campaign for the PX7 wireless headphones celebrates audio as the artist intended, wherever you are. The New Carbon Editions are the best Bowers & Wilkins have ever made. We designed a full suite of launch assets including print and digital advertising with multiple studio and lifestyle shoots in London. Produced by Mother Bran, stills by Phil Sills & Paul Musso on a very wet night in Central London. See More
BRAND PLATFORM & 360° ACTIVATION CAMPAIGN
With the world in lock down, the Malta Guinness ‘Goodness’ proposition and it’s immune-boosting properties had never been so relevant to consumers. We were briefed to come up with a new brand campaign that celebrated this. Our ‘World of Good’ campaign was chosen and we created over 100 pieces of creative to bring it to life in every channel digital and real-world. We worked closely with Genero for global strategic and production support. See More
BRANDED CONTENT SERIES
We created a Michelin-Star quality cooking series for Tuk In Foods with celebrated Chef Sajeev Nair who shows us how to create his versions of delicious Southern Indian dishes. See More
NEW PRODUCT LAUNCH CAMPAIGN
Goodship created a full 360° launch assets for an exciting new Tigernut & Ginger version of Orijin from Guinness with our campaign ‘Bolder By Nature’. Including TVC, Outdoor, Social Media, and instore activation. Shot by Scholars with Global strategic and production support from Genero. See More
PACKAGING DESIGN
VC wanted a packaging idea that aided gifting at Christmas, driving sales in the off-trade. This idea of the ‘VC perch’ made the short list but was never made. See More
VR ART EXHIBITION
Acute Art had created 3 initial launch VR Art Experiences with some of the world's top artists. They briefed Goodship to help design and develop the visual user journey and gallery experience. Consumers can access the content though an app when used with a VR headset. Goodship also proudly designed the key artwork for the exhibition posters of these iconic artists. See More
MERRIL ADVERTISING CAMPAIGN
The active footwear company Merrell were launching a new clothing range and wanted to appeal to a broader, more style orientated market. Our creative platform ‘outdoor couture’ positioned them as cooler option for winter apparel. flexed from outdoor media, online and in stores. See More
BRAND ILLUSTRATIONS
We created some cool hero illustrations for Kentish Town desks to use in their advertising and website. The images reflect the contemporary and stylish office space available… and the barista-quality free coffee! See More
CHILDS FARM BRAND CAMPAIGN
We were challenged by the lovely people at Childs Farm to develop an advertising campaign that could be used across their range of children and baby sensitive skin care products. We came up with ‘Children of the Revolution’, a series awesome ads and enlisted the help of the best children’s photographer the UK - Emma Tunbridge to help bring the campaign to life. See More
INFLUENCER CONTENT SERIES
Childs Farm wanted to help new parents with some advice on how to make everyday parenting situations easier and more fun. We developed a celebrity content series presented by the very talented super-mummy blogger - Giovanna Fletcher who was more than up to the challenge of giving us the benefit of her experience with a series of awesome tip videos. See More
GLOBAL DRINKS ADVERTISING
Black & White Scotch is a top 10 selling whisky Globally. Diageo Amsterdam wanted a new perfect serve campaign and guidelines that showed the many ways of serving their famous liquid. We worked with production company Genero and Phil Sills photography to deliver incredibly high quality assets. See More
ADVERTISING KEY VISUAL
Bulleit Bourbon has one of the iconic bottles in the category. We teamed up with Phil Sills photography to create this global print ad concept that lived up to the bottle design. See more
GLOBAL ADVERTISING IMAGE
The Goodship’s concept of a smartwatch underwater for a Samsung advertising image, was brought it to life in in typically epic fashion by our favourite photographer Phil Sills. See more