INDEPENDENT CREATIVITY

      GOODSHIP / INDEPENDENT CREATIVE AGENCY / LONDON
    

      We are an
      independent
      creative agency in central London making
      world-class
      advertising campaigns and creative content for
      rebellious brands.
    
        INDEPENDENT CREATIVITY ✦ WORLD-CLASS IDEAS ✦ REBELLIOUS BRANDS ✦
        INDEPENDENT CREATIVITY ✦ WORLD-CLASS IDEAS ✦ REBELLIOUS BRANDS ✦
        INDEPENDENT CREATIVITY ✦ WORLD-CLASS IDEAS ✦ REBELLIOUS BRANDS ✦
      

GOODSHIP / CAPABILITIES

WHAT WE DO

CAMPAIGNS

Big ideas built to work across channels, formats and audiences.

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FILM + CONTENT

Commercials, branded films, social content, photography and motion.

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BRAND + DESIGN

Identity, packaging, graphic design, art direction and brand systems.

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DIGITAL + SOCIAL

Digital campaigns, social creative, online video and content systems.

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AI + CGI

Generative imagery, AI film, CGI and emerging production techniques.

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PRODUCTION

From concept through artwork, adaptation, finishing and final delivery.

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LATEST PROJECTS / LATEST PROJECTS / LATEST PROJECTS / LATEST PROJECTS / LATEST PROJECTS

UK TVC & OUTDOOR
We were tasked with creating a bold and unexpected campaign to match this deliciously unconventional vodka - made from apples picked in Yorkshire. Our ‘Visionary Vodka’ concept came to life across outdoor sites nationwide, supported by a playful series of social media films. Client **Genero.** **Creative strategy by Sandra Peat. Photography by** **Daria Rudzko. Media buying by** **Bicycle**. ***See More***

**TV IDENTS**
Our Euro 2024 Germany TV idents went live in over 140 countries. The film dramatises peoples shared love for football by jumping between football fans all taking a single penalty. We filmed in 10 epic locations in Qatar over 4 days with production partners Genero and The Film House. ***Watch Here***

**OUTDOOR & SOCIAL MEDIA CAMPAIGN**
We created a suitably unconventional campaign for a British Vodka made in Yorkshire. ***See More***

**PSG X VIST QATAR PLAYER FILM & ANIMATIONS**
Paris Saint-Germain players use football to discover their spirit animals who then lead us on a journey through some of the most magical landscapes and activities Qatar has to offer. Goodship collaborated with Genero to develop this creative concept that mixes live player action with manga style animation and destination footage. We also created the master edit. Produced by Matthew Hopper, directed by Jep Barcelona of Smile.tv ***See More***

**LIMITED EDITION 007 EDITION HEADPHONES**
To celebrate 60 years of being part of the Bond Movies music creative process at Abbey Road. Bowers released some special ‘Bond Edition’ Px8 headphones. We designed and directed a suite of epic images that show off the Walther PPK inspired materials and a midnight blue finish matching the tuxedo Bond is wearing when we first see him on film in Dr No. Production by Mother Bran with Phil Sills capturing the stills. ***See More***

**PARIS SAINT-GERMAIN × VISIT QATAR VIRAL FILM**
With over 50 million views, Goodship helped celebrate the magical power of football to cross borders and bring people together around the world. Our concept was to create a live portal between Paris Saint-Germain players and football fans in Qatar. We planned and oversaw shoots in Paris and Doha, where fans who could recreate their idols’ skills on and off the ball were rewarded in real-time. Strategy and production by Genero and post by Tenthree. ***See More***

**CHILDS FARM BRAND FILM & SOCIAL CONTENT**
As their kind & gentle kids bathroom range continues to take the world by storm. They briefed The Goodship to deliver a full 360° campaign that invited everyone to ‘Be Happy in Your Skin’ and launch an exciting new range. This film was the hero piece of content from a UK shoot that also generated a huge amount of content for social media. Produced by Mother Bran and shot by The Creative. ***See More***

**GLOBAL DRINKS ADVERTISING**
Black & White Scotch is a top 10 selling whisky Globally. Diageo Amsterdam wanted a new perfect serve campaign and guidelines that showed the many ways of serving their famous liquid. We worked with production company *Genero* and *Phil Sills* photography to deliver incredibly high quality assets. ***See More***

**BOWERS & WILKINS 600 SIGNATURE LAUNCH**
Goodship was invited to concept and create a suite of campaign launch assets, including a hero film, CGI product demos and supporting beauty and lifestyle imagery for the global launch of these iconic, industry reference speakers… now available in 2 impossibly luxurious materials and finishes only Bowers & Wilkins can produce. We gave our Creative Direction to all elements of the process working closely with the legendary Phil Sills for photography and James Williams capturing a beautiful product film with CGI product explosions by Kettle Studio, production by Mother Bran ***See More***

LAUNCH CREATIVE FILM & STILLS
Goodship developed the global launch creative for Bowers & Wilkins new Pi5/7 in ear headphones range as an activation of their ‘Hear True’ brand platform. For the campaign we created master films and fashion photography style imagery showing the headphones out in the wild around 8 locations in central London. Collaborating with Mother Bran and photographers Phil Sills and Aitken Jolly. Films directed Zak Harney with music by Wearefather. ***See More***

**DIGITAL & PRINT CAMPAIGN**
Goodship crafted a full suite of digital and print advertising communications campaign assets that featured David Beckham’s personal favourite places and activities Qatar has to offer during the lead up to the World Cup. ***See More***

**STAR WARS DRONES LAUNCH**
We proudly delivered a full 360° global launch of these ultimate luxury Star Wars 'toys'. The drones were made by tech company Propel for Disney, and were the only consumer drones that allow the pilots to engage in a dogfight by firing lasers at each other. The challenge was to help make these the must-have xmas toys in Disney and Apple stores. ***See more***

**LAUNCH FILM & PHOTOGRAPHY**
We created a suitably iconic launch campaign creative for Bowers & Wilkins 700 series that is ‘Inspired by recording studios, made for living rooms’. Goodship worked closely with the brand to develop an extensive 360° suite of creative film, photography and print assets. Produced by Mother Bran, film & stills by Phil Sills and Adam Hale collaborating for multiple UK video & stills location and studio shoots, styled by Rebbeca Smale with music by Chris Tye and MPC graded. ***See more***

**BRAND LAUNCH, DIGITAL & INSTORE ACTIVATION**
Goodship helped prove ‘sensitive skincare can be sexy’ with our unapologetically mainstream commercial approach to promoting a traditionally niche product with a cheeky creative campaign that celebrated influencers, actors and models with skin problems who are confident and proud of their bodies. ***See More***.

**ART BOOK COMMISSION**
We were honoured to be among the artists and agencies invited to submit artwork for a new book The Art of Veuve Clicquot We teamed up with luxury still life Photographer *Phil Sills* to bring our concept to life with world class quality. They liked the image we created so much they requested to use it as a global advertising. ***See more***

**DIGITAL & PRINT ADVERTISING CAMPAIGN**
Our launch Campaign for the PX7 wireless headphones celebrates audio as the artist intended, wherever you are. The New Carbon Editions are the best Bowers & Wilkins have ever made. We designed a full suite of launch assets including print and digital advertising with multiple studio and lifestyle shoots in London. Produced by Mother Bran, stills by Phil Sills & Paul Musso on a very wet night in Central London. ***See More***

**BRAND PLATFORM & 360° ACTIVATION CAMPAIGN**
With the world in lock down, the Malta Guinness ‘Goodness’ proposition and it’s immune-boosting properties had never been so relevant to consumers. We were briefed to come up with a new brand campaign that celebrated this. Our ‘World of Good’ campaign was chosen and we created over 100 pieces of creative to bring it to life in every channel digital and real-world. We worked closely with ***Genero*** for global strategic and production support. ***See More***

**BRANDED CONTENT SERIES**
We created a Michelin-Star quality cooking series for Tuk In Foods with celebrated Chef Sajeev Nair who shows us how to create his versions of delicious Southern Indian dishes. ***See More***

LAUNCH CREATIVE FILM & PHOTOGRAPHY
We worked closely with the team at Marantz to develop a suite of high end product films and imagery. Collaborating with Phil Sills and Zak Harney to bring everything to life with shoots in Spain and the UK. Production by MotherBran. ***See More***

**ADVERTISING KEY VISUAL**
Bulleit Bourbon has one of the iconic bottles in the category. We teamed up with Phil Sills photography to create this global print ad concept that lived up to the bottle design. ***See more***

PACKAGING DESIGN
We’ve been busy with many new product development briefs for our favourite client Tuk In Foods. You’ll find these culinary creations in stores now!