A WORLD OF GOOD BRAND PLATFORM & 360° LAUNCH CAMPAIGN

With the world in lock down, the Malta Guinness ‘Goodness’ proposition and it’s immune-boosting properties had never been so relevant to consumers. We were briefed to come up with a new brand campaign that celebrated this. Our ‘World of Good’ campaign was chosen and we created over 100 pieces of creative to bring it to life in every channel digital and real-world. We worked closely with Genero for global strategic and production support.